How do you get people off the Tube and onto London’s cycle lanes and pedestrian footpaths during the London 2012 Olympic Games?
According to TfL, it’s as simple as pointing people to the re:route iPhone app which rewards individuals every time they choose to walk or cycle around London. Whether your route is quicker, better for the environment or gets you burning more calories, you’ll earn points towards all sorts of treats – from haircuts and hotels, to shopping and spa days.
Recyclebank, the company behind the app is formed of a …

Last year Google introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways.
As of today, Hangouts On Air is now available to all users across 40 countries (including the UK) who are 18+ and who have a YouTube account in good standing without any strikes (you will only have a strike on your YouTube account if you have previously posted content to YouTube …

I’ve just been forwarded-on a PDF of the International Olympic Committee’s  Guidelines for Social Media which were posted on the British Columbia Athletes website by Canadian writer Kalie McCrystal.
Whilst the guidelines are published for Canadian readers of the BCA’s website, they were originally drawn up for the 2010 Vancouver Winter Olympic Games by the IOC to control material that was posted on social media websites by accredited personnel.
The current Guidelines were published by the IOC in August 2011.  They establish the dos and don’ts of social media during the 2012 …

The folk at YouTube got into the spirit of April’s Fool this year with its YouTube Collection – the chance to get all of your favourite YouTube videos sent to you by post, on DVDs.
Check out the “official” video: http://www.youtube.com/theyoutubecollection
 

If you try and order…

 
 
 
 
 
 
 
 
 
 
 
and then….

 
 
 
 
 
 
But the BEST quote has to be this one from the video:

“If you live on a steep grade or in an are with low over-passes, your DVDs will be delivered by pack-mule!“

 
 
 
 
 
 
 
 
 
Happy April 1st, guys!

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Need an excuse to stand that little bit taller today? Here’s one: YOU are actively involved in helping digitise the world’s books (via Google Books) and the entire newspaper archive of the New York Times, making the printed word eventually accessible to billions of people online. I bet you weren’t even aware that you were involved in this noble pursuit of epic proportions?
If like me, you spend a lot of time online, you probably need no introduction to the item below.
 
It’s a reCAPTCHA code. A CAPTCHA (Completely Automated Public Turing …

The 2012 Edelman Trust Barometer examines trust in four key institutions — government, business, media, and NGOs – as well as communications channels and sources, and has been doing so since 2000.
2012 Edelman Trust Barometer infographic

View more documents from Edelman Insights

The 2012  survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The online survey sampled 25,000 general population respondents with an over-sample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries.

To see …

I just spotted a great new messaging app (courtesy of PSFK) called Duet that encourages you to “do things with people you love.”
Heard it all before? Perhaps. But what I like about this new service is that you have the ability to pair yourself with another individual (spouse, colleague, sibling, friend…) and then share activities with them. You get the option to store messages and share photos with your significant other
Duet goes beyond Facebook and Google+ by focusing purely on circles of two which makes sense for people who don’t …

Facebook: what’s not to LIKE? Quite a lot if you consider this list of Zucker-balls-ups created by WordStream.com:

© 2011 WordStream, Inc.

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http://www.bbc.co.uk/i/b0150p90/
First in a series of specially commissioned short stories from Radio4 inspired by the social networking phenomenon, Twitter.
A daytime TV star’s reputation hangs in the balance when an anonymous woman accuses him on Twitter of having an affair with her. Who is the mysterious tweeter and why is she so determined to destroy the celebrity’s career? ‘Reputation manager’ Bella is called in to handle the situation and, using her I.T. contacts, makes a surprising discovery.
Jojo Moyes is an award-winning author, former newspaper journalist and a regular Tweeter (@jojomoyes). Her story …

I received an email reminder today from Issy Hart from CoSkill about an event that is taking place this Thursday in London.
For those of you who are unaware of CoSkill, it is a really smart business consultancy which has technology at its heart of operations. CoSkill is a big advocate of what it calls ‘future prep’ – preparing their clients for the future and protecting against the ‘surprise factor’ of new and emerging technology – especially within consumer marketing.
Fast Forward to 2012 is a light but insight-packed session, to be …