Making my way back home from work tonight, I was playing around on FourSquare and scanned Liverpool Street area for nearby tips. Sometimes you can find a real nugget of treasure… where to buy the best coffee, cheap gym membership, money off vouchers… but today, it was the following screenshot that caught my eye…

Upon closer inspection…

The best thing is… I bet the bigwigs at UBS are too square for FourSquare and are too busy scoffing sushi and knocking back their Pernod-Ricard Perrier-Jouet to even know that this piece of invisible graffiti is looming …

QR codes and their equivalent prophets of innovation have been around for some years now and have yet to be embraced by the masses despite several attempts from global brands to incorporate them into the marketing mix. However in these iPhone/Smartphone times,  drinks company Pepsi recently announced another new experiment around barcodes this time in collaboration with a startup called Stickybits.
Using a barcode-reader application on a smartphone, users can scan barcodes on Pepsi products like drinks cans or bottles and access videos and links hidden in the code. Users can also upload …

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This graphic from @flowtown illustrates the rates at which people access the mobile, social web, as well as what they do once they are connected.

Read more: http://www.flowtown.com/blog/how-are-mobile-phones-changing-social-media#ixzz0jxN1tnoe

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Back in November, I wrote about an ambitious BBC World Service Trust project in Bangladesh which encouraged the learning of English via mobile phone handsets. Since then, examples of mobile technology bringing together traditionally remote communities have been cropping up on my radar on a weekly basis.
The application of mobile technology in the sub-continent goes beyond education as villagers in the Uttar Pradesh region of India are now beginning to use cheap voice calls as a platform for basic news delivery.
Widespread illiteracy makes newspapers and SMS alerts inadequate as news …

You’d have to have been living in a cave over the past few months to not have heard about Foursquare, the location based mobile social network. Even more so, if you happen to work in PR/communications, as the platform is being hyped by many as the “next big thing since Twitter” for consumer-savvy brands (for whatever that’s worth).
Foursquare is a really interesting service which has attracted a lot of interest from brands like Starbucks who see an opportunity to tap into friend networks, offering discounts and special deals to loyal …

As featured in this month’s Wired magazine, Papa Sangre is forging a whole new genre of gaming: the world’s first audio-only, 3D audio no less, video game for mobile.
The game (commissioned by 4iP) has been in development since mid-last year, and is set for release later this year.
Now I’m no gamer, but this project really excites me as creates a fully immersive environment which incorporates cutting edge audio technology with a very dark and sinister narrative.
Papa Sangre describes itself as a video game with no video. It’s a first-person thriller, …

Last week I posted the BBC’s latest iPlayer monthly viewing data which got me thinking about how much I use the service to ‘catch up’ on missed programmes.
I must admit that I am a huge fan of iPlayer and my support continues to grow daily as new bells and whistles are added. However I mainly uses iPlayer to catch up on BBC’s archived radio shows and tend to only watch TV shows online on a handful of occasions.*
The user experience is brilliant and I love the fact that I can …

Yes folks, the EGO has landed…

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MobileYouth, the youth mobile marketing experts have released some interesting stats this week which highlight growing trends from around the world.
Interesting to see that the largest growth in mobile usage amongst youths is from secondary accounts. In 39 markets, mobile penetration rates across under 30′s are above 100% – and in some areas (UAE and Qatar), above 200%.
There are also some good infographics on subscription numbers (see below) which compares teens and youths from regions around the world.

The full summary of the presentation is below. Enjoy!

2010 Youth Mobile Statistics
View more …

Thanks to Adam Frucci from Gizmodo for highlighting the following video about Google’s latest ‘iPhone killa’…
Bloody hilarious… Google’s new phone destroys the competition by systematically terrorizing iPhone’s users…

If you cannot see the embedded clip above click here to view it on YouTube. Seriously… you HAVE to watch it.
Featuring the LandlineTV Team: Erik Tanouye, Eddie Brawley, Rob Hugel, Anna Rubanova, Michael Dubin, Nicole Shabtai, Doug Mand, Saj Pothiawala, Lauren Adams and Emily Strachan. Voiceover by Ellen Sowney. Idea by Jon Pack and Jason Kalter. Shot by Noah-Yuan Vogel.

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