How do you get people off the Tube and onto London’s cycle lanes and pedestrian footpaths during the London 2012 Olympic Games?
According to TfL, it’s as simple as pointing people to the re:route iPhone app which rewards individuals every time they choose to walk or cycle around London. Whether your route is quicker, better for the environment or gets you burning more calories, you’ll earn points towards all sorts of treats – from haircuts and hotels, to shopping and spa days.
Recyclebank, the company behind the app is formed of a …

I was contacted by the good folk at Pilgrims Choice this week as they had heard that I have a worrying addiction to sandwiches (just ask my colleagues)!
If you don’t know about Pilgrims Choice, you should. The company produces some of the finest cheddar cheese I’ve ever tasted. Their Real West Country Farmhouse Cheddar is handmade and if you ever had time to do a blind taste test, I guarantee it would stand out about a mile from other brands.
Anyway, on Monday the Big Cheeses at Pilgrims are to launch …

I have to say that one of Google’s unsung heroes within its rapidly shrinking portfolio of products (thanks to the cannibalistic personality of Google+) is undoubtedly Google Goggles – the completely genius image recognition service for mobile phones.
Launched just under two years ago, Google Goggles has gone from strength to strength and is available across multiple mobile platforms including iPhone and (obviously) Android handsets.
I have to say that I prefer using Goggles’ image recognition capabilities to secure further web info than having to rely on often gimmicky QR codes to …

I just spotted a great new messaging app (courtesy of PSFK) called Duet that encourages you to “do things with people you love.”
Heard it all before? Perhaps. But what I like about this new service is that you have the ability to pair yourself with another individual (spouse, colleague, sibling, friend…) and then share activities with them. You get the option to store messages and share photos with your significant other
Duet goes beyond Facebook and Google+ by focusing purely on circles of two which makes sense for people who don’t …

Making my way back home from work tonight, I was playing around on FourSquare and scanned Liverpool Street area for nearby tips. Sometimes you can find a real nugget of treasure… where to buy the best coffee, cheap gym membership, money off vouchers… but today, it was the following screenshot that caught my eye…

Upon closer inspection…

The best thing is… I bet the bigwigs at UBS are too square for FourSquare and are too busy scoffing sushi and knocking back their Pernod-Ricard Perrier-Jouet to even know that this piece of invisible graffiti is looming …

QR codes and their equivalent prophets of innovation have been around for some years now and have yet to be embraced by the masses despite several attempts from global brands to incorporate them into the marketing mix. However in these iPhone/Smartphone times,  drinks company Pepsi recently announced another new experiment around barcodes this time in collaboration with a startup called Stickybits.
Using a barcode-reader application on a smartphone, users can scan barcodes on Pepsi products like drinks cans or bottles and access videos and links hidden in the code. Users can also upload …

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This graphic from @flowtown illustrates the rates at which people access the mobile, social web, as well as what they do once they are connected.

Read more: http://www.flowtown.com/blog/how-are-mobile-phones-changing-social-media#ixzz0jxN1tnoe

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Back in November, I wrote about an ambitious BBC World Service Trust project in Bangladesh which encouraged the learning of English via mobile phone handsets. Since then, examples of mobile technology bringing together traditionally remote communities have been cropping up on my radar on a weekly basis.
The application of mobile technology in the sub-continent goes beyond education as villagers in the Uttar Pradesh region of India are now beginning to use cheap voice calls as a platform for basic news delivery.
Widespread illiteracy makes newspapers and SMS alerts inadequate as news …

You’d have to have been living in a cave over the past few months to not have heard about Foursquare, the location based mobile social network. Even more so, if you happen to work in PR/communications, as the platform is being hyped by many as the “next big thing since Twitter” for consumer-savvy brands (for whatever that’s worth).
Foursquare is a really interesting service which has attracted a lot of interest from brands like Starbucks who see an opportunity to tap into friend networks, offering discounts and special deals to loyal …

As featured in this month’s Wired magazine, Papa Sangre is forging a whole new genre of gaming: the world’s first audio-only, 3D audio no less, video game for mobile.
The game (commissioned by 4iP) has been in development since mid-last year, and is set for release later this year.
Now I’m no gamer, but this project really excites me as creates a fully immersive environment which incorporates cutting edge audio technology with a very dark and sinister narrative.
Papa Sangre describes itself as a video game with no video. It’s a first-person thriller, …