Last year Google introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways.
As of today, Hangouts On Air is now available to all users across 40 countries (including the UK) who are 18+ and who have a YouTube account in good standing without any strikes (you will only have a strike on your YouTube account if you have previously posted content to YouTube …

The 2012 Edelman Trust Barometer examines trust in four key institutions — government, business, media, and NGOs – as well as communications channels and sources, and has been doing so since 2000.
2012 Edelman Trust Barometer infographic

View more documents from Edelman Insights

The 2012  survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The online survey sampled 25,000 general population respondents with an over-sample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries.

To see …

In 2010, Toronto agency  john st. took on its toughest challenge yet. Make Chelsea Bedano’s birthday party a success in an already cluttered birthday market. The results were astounding.

This is absolutely brilliant, a spoof agency of the year submission for Strategy magazine from Toronto agency John St.
Called ‘Pink Ponies: a case history’ it almost has you believing it all.
“In a crowded birthday market we didn’t didn’t just create a birthday party we created a birthday movement.”

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I’ve been a long time follower of David Meerman Scott, author of the brilliant The New Rules of Marketing and PR which I still remember reading for the first time a few years ago and the impact it has made on my outlook to the industry in which I work. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic.
There have been a few new books written by the author since but for a real …

So true…

[Via CRMSocialMedia]

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As part of the London Bloggers Meetup ‘bean themed’ meme that’s doing the rounds, here’s my attempt to win a luxury beanbag from Ambient Lounge.  Ambient Lounge’s designer bean bags are hopefully worth the effort that went into compiling this list of bloggers and their ‘bean’ equivalents. Random…
If London Bloggers were beans… what would they be?

TikiChris would be a Polynesian Green Bean
Because ‘Tiki’ refers to large wood and stone carvings of humanoid forms in Central Eastern Polynesian cultures of the Pacific Ocean. The term is also used as it relates to M?ori mythology where Tiki …

Search and ye shall find… well that’s what Google thinks, but sometimes when you want to tap into the collective search listings of the world, even Google Trends and Google Insights for Search don’t give you that quick snapshot that you’re looking for. That’s where the new Google Beat episodes look to help out.
The short YouTube vids briefly discuss the week’s hot web search trends and aim to give us a flavour of what is trending on Google. In this first epsisode, Google’s Anne Espiritu (who has probably prompted many image searches in …

Spotted this banner ad today from Sky boasting about advertising its broadband speeds of up to 20MB…
It was however, on a page highlighting competitor Virgin Media’s announcement of its forthcoming 100MB broadband rollout.

Contextual advertising.
You gotta love it!

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This SlideShare presentation that I discovered via the brilliant @beth_carroll at social-collective.com made me choke on my cornflakes when I saw it this morning!
This represents thousands of social-meeeedja pitches I’ve seen from tonnes of agencies in the past few years. So true… so funny!
Twankers Social Media Agency Sales Pitch
View more presentations from Tommy Twanker.

About Tommy Twanker
From a bespectacled, snorkel parka wearing, Crackerjack pencil earning child to the world’s number 1 social media guru. Who’d have thought it? Well that is the journey travelled by Tommy Twanker. Still keeping his feet …

I had a really interesting meeting this morning with a fairly senior figure from the UK PR industry. Our conversation steered towards cool consumer campaigns and how much social media can enhance and shape brand reputation. The train of thought evolved naturally to the B2B sectors and the consensus was that there is still a lot of relatively untapped potential in social media that B2B brands could dip into and use to their advantage.
But far too often, the comms industry tends to reserve new platforms to showcase consumer campaigns leaving …