These are my links for May 23rd through May 24th:

• P&G Increases Online Branded Content – P&G’s branded content used to be in the safe hands of the TV soap operas it owned, which provided a medium to attract consumers. With P&G’s last company-owned TV series ending in September, they have been expanding their digital content with a number of sites housed under the portal LifeGoesStrong.com. Its consumer-facing websites are informational and social media integrated, promoting a community that connects the brands with consumers. Dean Johnson, GM of Digital Works at NBCU, said:
• Ben & Jerry’s Good Ideas – does exactly what it says on the tub – Ben & Jerry’s Good Ideas campaign in Italy is an excellent example of digital PR storytelling. It continues the ice cream brand’s journey of ethical initiatives, since €50,000 in funding is being made available for socially beneficial projects, crowdsourced through social media.
• Google Places Now Imports Your Foursquare Check-Ins – Google Places just announced a new feature that lets you import the places you've checked-in to on Foursquare into Google to rate and review. It's as simple as finding the feed from your Foursquare profile, copying its link and pasting it into the search box in Places. It's really easy!
• The Social Media Vibe Theory – The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course.
• The Best Age Verification Test of All Time! Love this!!! –
• Is Share of Voice a Good PR Metric? | davefleet.com – Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and you begin to wonder if you’re pronouncing this thing correctly or if it was ever really a word at all. Which is all to say that I’ve been giving a lot of thought lately to share of voice (SOV) and I may have passed the threshold where it ceases to hold meaning.
• The Hidden Dangers Of Over-Branding – PSFK – Strategist Graham Button has written a great piece at Co.Design that explores the problems of over-branding, and explains how too many trivial, low quality choices can drag down the quality of life of the consumer. He also outlines a number of ideas to help remedy the situation.
• Fashion and QR codes – a match made in heaven | blog till you drop! – With increased hype and discussions, QR codes usage is moving past its early adopter phase in the UK, or at least it it seems. While QR codes are popping up with greater frequency on marketing materials, ads and other surfaces, much of the population still doesn’t know what they are or how to use them.
• What is the second paragraph? great question from @DMScott – @DMScott
• How to formulate a B2B social media strategy – by @cmrlee – great article. –
• Pixlr-O-Matic Adds Retro Grunge to Your Photos on the Fly – Pixlr-o-matic is a flash-based webapp that allows users to add effects to images in a way reminiscent of Hipstamatic on the iPhone. The process moves the user through three processing steps, which mimic the effects of old film/developer combinations, lenses, and cropping. Images can either be snapped via webcam, or uploaded to the site straight from the computer. The whole thing takes about a minute, and finished images can either be saved when finished or shared directly through imm.io, which is Pixlr's own image-sharing service.