The RaxList for September 6th
6 September 2010 4,250 views One Comment
These are my links for September 6th from 09:06 to 10:21:
- A Winning QR Code Campaign – Leo Burnett won a Gold Medal at this years Cannes Advertising Festival for its ‘Hidden Sounds’ QR Code campaign promoting 14 indie bands (the hidden sounds) for Zoo Records, an alternative music store in Hong Kong. The QR Codes were assembled into the shapes of animals that live hidden in the city and posted all over the streets of Hong Kong.
- Surprising Facts About Death On Facebook [Infographic] –
- A Beginner’s Guide to Facebook Insights – You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” “Is our engagement effective?” “Does our content strategy work?”
- Facebook moves in on Twitter’s turf with new follow feature | VentureBeat – Facebook confirmed yesterday that it has begun testing a new “subscribe” feature for users and pages. The feature lets users follow a user or page and receive notifications when a new update or piece of content, such as a picture or video, occurs.
- Text-Messaging Helps NWF Raise Money, Awareness For Gulf Animal Victims | Mobile Marketing Watch – While the NWF declined to give exact monetary figures, it has seen a significant increase in year-to-year donations thanks in part to SMS. The organization saw a 53 percent increase in July 2010 from the previous July, and a 48 percent increase in June 2010 from June 2009, according to Mike Ricci, Vice President of Mobile Solutions for Merkle, the marketing agency that ran NWF’s fund-raising efforts for Gulf animals affected by the April 20 spill. He said that 35 percent of all money raised to help the creatures is due to the “Text WILDLIFE” campaign.
- Mobile Advertisers Forecast to Spend $1.8 Billion on Location-Based Campaigns in 2015 – According to a new study from ABI Research, businesses are primed to spend $1.8 billion on Location-based advertising in 2015 as part of their overall mobile marketing budgets.
- What Does Social Shopping Have to Do With Social Media? – Social shopping networks, where consumers can share information with each other about products and services, have become the standard for online purchases.
- Facebook Tightens Security with Remote Logout – Facebook has upped the ante on security for its users, with the launch of the remote logout feature which will give users the ability to monitor account activity and remotely log out of active sessions.
- Another data win: TfL opens up bus and tube timetables for developers | Technology | guardian.co.uk – Lobbying by London Mayor Boris Johnson has paid off once more – and put the city further forward in the open data stakes
- Making The Most Of A Twitter Chat | Waxing UnLyrical – The beauty of Twitter is its democratic nature. Press conferences are held for the media. Professional development conferences are held for professionals in their fields. But a Twitter chat? It’s there. It’s open. Anyone can participate if they jump on to the hashtag, regardless of whether they specialize in that particular field or not.
- Why Foursquare is the (almost) perfect travelling companion – We are very used to social media as a tool to help choose and plan travel. To help learn what others thought of particular hotels, restaurants or venues. And to learn about what there is to do and see in different destinations. But social media as a real-time travel resource is developing.
- The New York Times Is Latest Newspaper to Tightly Integrate Facebook – The New York Times introduced Facebook integration earlier this week, allowing users to more easily share stories to Facebook, and see what stories their friends have already been sharing.
- Keep Track of Conversations With Customers – Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and prospects.
- The importance of knowing how to use web analytics tools | Econsultancy – Web analytics is still a missing art in many businesses, not just retail. Analytics is the last station on the investment train ride and is often compromised to pump more money into direct revenue generating digital marketing like PPC.
- Is "Social Media" Hurting Social Media? – Is the term “social media” leading clients to take the wrong approach to their online activities?
- 100 Ways to Measure Social Media – community managers or social media managers who are tracking metrics for their social media activities need not be those who analyze that data. In other words, leave the analyzing to the analysts. Leave the financial ROI calculations to the finance department.
- Why most companies will lose the search engine war – Everyone talks about being on that elusive first page of Google.It's the pinnacle of success and companies spend thousands of dollars to try and outspend their competitors.<br />
But in the end, it won't be your competitors who trump you. It will be your consumers.
- Facebook EMEA strategy chief: Brands still nervous about social media « Arun Sudhaman – As EMEA head of strategy and planning for Facebook, Trevor Johnson brings a unique perspective to how brands are interacting with the social networking platform that now – famously – counts more than 500 million users.
- Quotables: Channel 4′s latest web project reinvents quotations for the Twitter age | Media | guardian.co.uk – Quotations are ubiquitous, from Facebook and Twitter to media coverage and watercooler chats. But the experience of finding a quotation online is often messy and reliant on amateurish sites that seem to rely on the same old quotes – and that's the problem a new Channel 4 project is aiming to fix
- 4 Tips for Writing SEO-Friendly Blog Posts – In addition to writing for their human readers, web writers and bloggers have to consider the digital web crawlers employed by search engines like Google. Your business can’t skip the task.
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