These are my links for August 16th through August 23rd:

• IABUK : IAB launches charity toolkit – IAB launches educational toolkit to give search marketing a boost in the charity and public sector.
• Brands, storytelling and how to get it right –
• Cult of less: Living out of a hard drive – Chris Yurista, a Washington, DC resident who lives out of a backpack, claims digital technology has replaced the need for his home and his possessions
• Journalism Warning Labels – PSFK – UK Comedian Tom Scott noticed that the media typically issues warnings for content that includes the topics of sex, violence or strong language. He’s designed a sticker sheet that includes even more warnings for things like articles copied from press releases, unverified anonymous sources, and opinions masked as news.
• Facebook confirms 150m mobile users – Facebook has confirmed it has more than 150m mobile users and issued a software update making it easier for developers to integrate Facebook into their Apple apps.
• IABUK : Twitter use grows by 109% – The number of users from around the world visiting Twitter in June amounted to 93 million, which is an increase of 109 per cent compared to last year, new research from comScore has found.
• The Evolution Of The Internet – PSFK – A recent piece in Smashing Magazine takes a big-picture look at the questions currently driving the discussion of what the future evolution of the internet entails, and at some of the innovations that we can expect to see expand in the opportunities and implications they represent to industry and individuals in the not-so-distant future.
• immediate future. » Blog Archive » The Foursquare gravy train – With Foursquare now topping two million users across the world, the location-based social network has launched its own online store, giving die hard fans the chance to buy Foursquare memorabilia. Products on offer include a mayor crown t-shirt, button badges and branded stickers.
• Sshhhh; Social Media is a Feminine Model | Social Collective – Business traditionally, for centuries, has been masculine. It’s generally male-dominated, particularly at a senior level. It’s about the sales, the profits, closing the deal, driving a hard bargain, winning over adversity, cutting out the competition, stealing market share, climbing over others right up the career ladder, working and playing harder than the next man.
• BBC News – How the internet is changing language – 'To Google' has become a universally understood verb and many countries are developing their own internet slang. But is the web changing language and is everyone up to speed?
• Webscape – treasure hunting and responsible travel – Web reviewer Kate Russell goes on a quest for buried treasure using Geocaching and joins the lively gaming community at Xbox 360 Achievements.
• Social Media Brings The Audience To Sky News | twofourseven public relations – Sky News made the headlines in March 2009 when it appointed a Twitter correspondent to scour the real-time platform ‘for stories’ and give Sky News a presence on the Twittersphere.
• The Social Media Marketing Blog: Who Do You Trust? – It's been well documented that people don't trust corporations as much as they used to. But who do they trust? It's largely people from two categories: third party experts (academics, some media sources, analysts, etc.) and "people like me."
• Gap Offers 25% Discount for Foursquare Checkins – Gap is cutting 25% from the prices for all the clothes in its retail stores for customers who check in on Foursquare in connection with an event the chain is calling “The BlackMagic Event.”
• PayPal Plans Micropayment Push – PayPal is set to launch a new product specifically designed to facilitate micropayments—a move that could set it up as a more attractive option for publications looking to charge for content online.