B2B needs to get together with social media. Fast.
I had a really interesting meeting this morning with a fairly senior figure from the UK PR industry. Our conversation steered towards cool consumer campaigns and how much social media can enhance and shape brand reputation. The train of thought evolved naturally to the B2B sectors and the consensus was that there is still a lot of relatively untapped potential in social media that B2B brands could dip into and use to their advantage.
But far too often, the comms industry tends to reserve new platforms to showcase consumer campaigns leaving B2B to fester in the realms of trade events and specialist press.
So imagine my delight when this little bugger crept its way into my RSS reader today:
Food for thought, indeed. Kudos to the Earnest Agency for putting this together. To find out more about Earnest please visit www.earnest-agency.com
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B2B needs to get together with social media. Fast. http://bit.ly/9L8uFP
This comment was originally posted on Twitter
Thanks for mentionning my website!
other thought for today is from @earnestagency which arrived via @raxlakhani’s RSS feed (well worth signing up). http://bit.ly/am3MHi
This comment was originally posted on Twitter
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