Do you know who your ‘real’ friends are?

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Do you know who your ‘real’ friends are?

8 July 2010 712 views 4 Comments

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The Real Life Social Networks is a presentation that I discovered via Twitter (thanks @nero) and I’ve decide it to share it all with you as it is one of the best slide shows that I have come across which attempts to debate the usefulness of the ‘friend’ culture currently being fuelled by platforms like Facebook.

The deck is the work of Paul Adams (@padday), Senior User Experience Researcher at Google. As the research lead for sociability, Paul works with teams building products and features for the social web. His studies into how we all define our friend networks led to producing this impressive presentation which covers no less than 216 slides. Don’t let that put you off – because with every click you’ll find yourself nodding frantically at the conclusions that are drawn by Paul and his team at Google.

If you’re looking to map influencers, do not even attempt to do anything until you’ve taken a look at this slideshow:

The Real Life Social Network v2

View more documents from Paul Adams.

What do you think? Does this insight force you to reconsider your activities? I for one, can’t wait to read his forthcoming book Social Circles which is due to be released next month.

Pop me your thoughts in a comment below.

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