Five Ways to Make Productive Use of Foursquare (and Not Be Annoying)
It's fashionable to bash on Foursquare, the location-based, social, game-like service that clutters social networks and seems like pure self-indulgence. It's a lot more useful than most give it credit for, if you dig in and make smart use of it.
(tags: lbs foursquare)

Advertising – Linking Customer Loyalty With Social Networking
PEPSICO wants to sell its customers sodas whether they are near a grocery store, a restaurant or a gas station. With a new partnership that weaves its loyalty program into …

The Fallacy of Incomplete Logic by Jonathan MacDonald (@jmacdonald) – A MUST read for all marketers
JMac points out in his usual articulate and observant way the fact that incomplete logic is one of the main reasons people fail in business.
(tags: jmacdonald jonathan macdonald marketing socialmedia)

links for 2010-04-27
<br />Read more at the source: <a target=_blank href=http://raxraxrax.com/2010/0
(tags: computers technology blog articles)

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The Digital Election: Facebook trend: Vandalised Conservative Billboards
A Facebook group dedicated to images of vandalised Conservative billboards called, appropriately, Vandalised Conservative Billboards, has attracted more than 100,000 fans.
(tags: facebook conservative)

Facebook wants to tame the web
Facebook's founders hope that if you're going to comment on today's news, or on last night's dinner-and-a-movie, you'll now do so not on the Slate/Yelp/IMDB message boards, but back on your Facebook page, where your friends can join the conversation.
(tags: facebook)

Student Uses Facebook to Organize Massive High School Walkout
Thousands of New Jersey high school students participated …

I love this really creative marketing stunt from Yellow Pages in Australia.
Melbourne-based pizza restaurant Hidden Pizza opened a few weeks ago, offering free pizza to anyone that could find the restaurant.  With no address or phone number listed on the website, hungry customers were encouraged to look up the venue as you would any other business through YellowPages.com.au (orders could only be made over the phone). Unlike normal business listings, the Hidden Pizza Restaurant search returned:
Congratulations, You’ve Found The Hidden Pizza Restaurant.
Call us to discover our location and order your free pizza.
ph: 1300 …

How Wikipedia works and how to get involved in the process for having a post changed
Ged Carroll's useful how2
(tags: wikipedia)

Why Facebook's Open Graph idea must be taken seriously | Emily Bell | Media | The Guardian
F8 conference reveals plans that would allow users to recommend content from other sources
(tags: facebook opengraph)

Facebook speak: Teenagers create secret online language
Teenagers on social networking sites such as Facebook and Bebo are creating a secret language to stop adults knowing what they are up to, researchers say.
 
(tags: facebook youth)

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Smoking Skills is a different approach to raise awareness of the dangers of smoking amongst urban teens. The video is directed by Michael Krivicka from New York City and features legendary beatbox artist Kenny Muhammad.
David Meerman Scott posted the video on his blog earlier on today and I hope it inspires smokers to kick the habit. As someone who used to have a twenty-a-day habit, stopping is the BEST thing you can ever do.

Click here if you cannot view the embedded video above.
If you need some extra help from the web to become …

Anatomy of a band website | Music | The Guardian
An online presence is vital for groups, but what – and how much – should a site reveal? Graeme Thomson talks to Ash, Stereophonics and others about their online artistry
(tags: music)

Guardian trials hyperlocal ad system on new local news sites
Guardian News and Media (GNM) will trial a low cost advertising system designed for local and hyperlocal websites on its new Guardian Local beatblogs.
(tags: guardian advertising hyperlocal local news journalism)

Foursquare: 'We are hoping to figure out what we are going to do …

Facebook turns off its 'Lite'
Facebook confirmed Tuesday on its official "fan page" that it's ending the Facebook Lite project. "We're no longer supporting it, but learned a lot from the test of a slimmed-down site," a short message read. "If you used Lite, you'll now be taken to the main Facebook.com site."
(tags: facebook lite)

Is it a good idea to kick those Downfall spoofs off YouTube? Perhaps not
Though it's easy to remove them using the ContentID system, those parodies might actually be legal – and even money-spinning
(tags: youtube contentid copyright hitler …

Bebo 'wont be missed' according to communications professionals
t would seem that communications professionals won’t mourn Bebo’s demise, should it come to pass that AOL decides to down tools on the site that it only bought two years ago for $850m.
(tags: bebo)

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Google’s Aardvark and Twitter and Facebook patent issue
Google owned Aardvark has recently filed a patent, which they are calling “promotional status messages”. The Q&A service hopes lay claim to this service, something that could affect the likes of Twitter and Facebook.
(tags: twitter facebook google aardvark patent)

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