Comments on: Coca-Cola’s new “Fan First” approach to marketing: It’s the Real Thing http://raxraxrax.com/2010/02/26/coca-colas-new-fan-first-approach-to-marketing-its-the-real-thing/ Rax Blog Wed, 01 Feb 2012 15:08:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Josiah Russell http://raxraxrax.com/2010/02/26/coca-colas-new-fan-first-approach-to-marketing-its-the-real-thing/comment-page-1/#comment-1923 Josiah Russell Sun, 02 May 2010 17:31:48 +0000 http://raxraxrax.com/?p=2006#comment-1923 i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .: i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .:

]]> By: renaissance chambara | Ged Carroll - Links of the day http://raxraxrax.com/2010/02/26/coca-colas-new-fan-first-approach-to-marketing-its-the-real-thing/comment-page-1/#comment-1584 renaissance chambara | Ged Carroll - Links of the day Tue, 02 Mar 2010 00:04:12 +0000 http://raxraxrax.com/?p=2006#comment-1584 [...] Coca-Cola’s new “Fan First” approach to marketing: It’s the Real Thing | raxraxrax.com - if you read this blog, you will already get what Coca-Cola is talking about, but I just like the way its told [...] [...] Coca-Cola’s new “Fan First” approach to marketing: It’s the Real Thing | raxraxrax.com – if you read this blog, you will already get what Coca-Cola is talking about, but I just like the way its told [...]

]]> By: Rax http://raxraxrax.com/2010/02/26/coca-colas-new-fan-first-approach-to-marketing-its-the-real-thing/comment-page-1/#comment-1574 Rax Sun, 28 Feb 2010 22:18:02 +0000 http://raxraxrax.com/?p=2006#comment-1574 Hi Debbie Sorry for taking so long to get back to your comment. Of course, you make some good points - particulary comparing today's growing trend for marketers to integrate social media strategy into business as usual with the goldrush stampede for businesses to get on the website bandwaggon over a decade ago. On that point, businesses having an amateur website in the early days of the web wouldn't necessarily impact negatively on their sales / public perception as much as having a poorly thought out or even sloppy social media presence today. Reason being is that social media conversation takes place on non-native platforms making them more visible to a wide community than content contained on an 'owned' site. Coke seem to get this. It does make our lives easier as marketers in this arena to go out and sing social media from the rafters but my fear is that many brand guardians still see social media as a technological solution whereas they should be considering a completely new way about thinking about communications culturally. I totally agree with you that the challenges will be slightly different but hard-sell may drop out of the equation. Thanks for stopping by! By the way, I'm loving the work that <a href="http://www.impressionsthroughmedia.com/?page_id=47" rel="nofollow">Weber Media Partners</a> are doing in this area. It looks like both you and Catherine have tonnes of experience in conversational marketing. Hi Debbie

Sorry for taking so long to get back to your comment.

Of course, you make some good points – particulary comparing today’s growing trend for marketers to integrate social media strategy into business as usual with the goldrush stampede for businesses to get on the website bandwaggon over a decade ago.

On that point, businesses having an amateur website in the early days of the web wouldn’t necessarily impact negatively on their sales / public perception as much as having a poorly thought out or even sloppy social media presence today. Reason being is that social media conversation takes place on non-native platforms making them more visible to a wide community than content contained on an ‘owned’ site. Coke seem to get this.

It does make our lives easier as marketers in this arena to go out and sing social media from the rafters but my fear is that many brand guardians still see social media as a technological solution whereas they should be considering a completely new way about thinking about communications culturally.

I totally agree with you that the challenges will be slightly different but hard-sell may drop out of the equation.

Thanks for stopping by!

By the way, I’m loving the work that Weber Media Partners are doing in this area. It looks like both you and Catherine have tonnes of experience in conversational marketing.

]]> By: Debbie Hemley http://raxraxrax.com/2010/02/26/coca-colas-new-fan-first-approach-to-marketing-its-the-real-thing/comment-page-1/#comment-1571 Debbie Hemley Sat, 27 Feb 2010 13:07:41 +0000 http://raxraxrax.com/?p=2006#comment-1571 I'd say if we keep seeing great case studies like this then our jobs will get easier in some aspects. The next new clients won't need the hard-sell. They may want to do everything yesterday, and we may need to help pace them, and determine with them-- which social media marketing approaches make the most sense. The challenges will be slightly different but hard-sell may drop out of the equation. Remember when companies debated whether they should have a website? Some went kicking and fighting the whole way. Now look at them! I’d say if we keep seeing great case studies like this then our jobs will get easier in some aspects. The next new clients won’t need the hard-sell. They may want to do everything yesterday, and we may need to help pace them, and determine with them– which social media marketing approaches make the most sense. The challenges will be slightly different but hard-sell may drop out of the equation.

Remember when companies debated whether they should have a website? Some went kicking and fighting the whole way. Now look at them!

]]> By: ButterCRM.com – A Simple Approach To CRM | Startup Websites http://raxraxrax.com/2010/02/26/coca-colas-new-fan-first-approach-to-marketing-its-the-real-thing/comment-page-1/#comment-1569 ButterCRM.com – A Simple Approach To CRM | Startup Websites Sat, 27 Feb 2010 09:07:27 +0000 http://raxraxrax.com/?p=2006#comment-1569 [...] Coca-Cola's new “Fan First” approach to marketing: It's the Real … [...] [...] Coca-Cola's new “Fan First” approach to marketing: It's the Real … [...]

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