January iPlayer stats released
22 February 2010
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3 Comments
The January 2010 BBC iPlayer press pack is now available to download as a PDF: BBC iPlayer Press Pack – Jan 2010. Here are some of the highlights picked out by the Beeb’s comms team:
- Snow helped to deliver the highest week of total requests in the week of 4-10th Jan with a figure of 23.8 million requests
- BBC iPlayer on Nintendo Wii continues to perform well, increasing by 1%, to become 4% of total requests for BBC iPlayer
- Nintendo’s January 10 marketing campaign has lead to an increase of 26% in the number of weekly requests from Dec 09
- The beta product of BBC iPlayer on Freesat is being made available to a wider audience with the removal of the 4 digit code needed to access the product
You can view the full report below:
BBC iPlayer monthly press pack – JAN 2010
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[...] week I posted the BBC’s latest iPlayer monthly viewing data which got me thinking about how much I use the service to ‘catch up’ on missed [...]
Really interesting post Rax, especially your point about going to a specific channel’s on-demand player to catch up on shows you love. You mention a number of players in what is an increasingly competitive space.
That explosion of digital channels along with the arrival of on-demand services from the major broadcasters means that finding where and when you can watch your favourite shows has become harder than ever.
We’ve developed a service called FindMeTV to help people in the UK find TV in one place. As well as offering 14-day listings information for more than 300 hundred television channels, the site allows users to search on-demand content from services like BBC iPlayer, ITV Player, 4OD, Demand five and Sky Player from one place.
The site also suggests other programmes you might like to watch, depending on your choices. You can set your TV region, package (Freeview, Sky, Virgin, Terrestrial, etc) and you can also let your friends know what you’re watching by posting links to shows you’re planning to watch – or those that you’re catching up with – on Facebook or Twitter.
It will be interesting to see how viewing habits change over the next year, as new TV sets are launched and the line between broadcast and online TV converges.
This comment was originally posted on raxraxrax.com
What I really like about FindMeTV is that it integrates ’social’ into viewing by allowing users to easily share links to programmes.
One of the things that we’ll see less and less is brand loyalty to channels. The programmes become the brand (look at Australian soap Neighbour’s seamless transfer from BBC1 to five). Therefore, channel specific on-demand platforms like iPlayer, 4od and demandfive will become less and less relevant – particularly with younger audiences. That’s where services like FindMeTV come into their own. If there was a documentary that I recently missed but wasn’t sure if it was C4, Five or BBC4 then why do several google searches to find out if I can just go to one aggregator like yours.
Also, recommendation engines are the shape of things to come and so I’m glad you’ve integrated that into your service.
Good luck.
This comment was originally posted on raxraxrax.com
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