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Starbucks: All you need is Love and a Latte…

8 January 2010 1,166 views One Comment

On December 7th, 2009 at 1:30pm, Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for AIDS in Africa. In that one moment, musicians from 156 countries played Lennon’s classic “All You Need is Love” together.

Watch below, as musicians from all around the world come together and share a song.

The choice of song for the campaign is particularly poignant as John Lennon was originally asked to come up with a song containing a simple message to be understood by all nationalities,

The Beatle’s manager Brian Epstein once said of the song:

“It was an inspired song and they really wanted to give the world a message. The nice thing about it is that it cannot be misinterpreted. It is a clear message saying that love is everything.”

Join in by lending your own voice to http://StarbucksLoveProject.com Watch streaming video from countries around the world and then join in by singing All You Need is Love yourself. For each video submitted, Starbucks will make a contribution to the Global Fund to help fight against AIDS in Africa. You can also help increase the Starbucks contribution to the Global Fund by submitting a drawing to the Love Gallery.

The global sing-along is part of Starbuck’s continuing efforts to help fight AIDS in Africa. In just one year in partnership with (RED)™, Starbucks has generated money equivalent to more than 7 million days of medicine to help those living with HIV in Africa.

This is a really nice piece of brand outreach with a great message. Now, where’s my latte?

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One Comment »

  • raxraxrax.com » Blog Archive » links for 2010-01-08 said:

    [...] Starbucks: All you need is Love and a Latte… On December 7th, 2009 at 1:30pm, Starbucks invited musicians from all over the w (tags: raxlakhani raxraxrax rax lakhani blog socialmedia social media marketing pr web2.0 communication twitter facebook youtube wikipedia blogs) [...]

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