I often get asked whenever I run training sessions on social media where to go to read-up on social media marketing. My first response is always to go and buy a copy of David Meerman Scott’s The New Rules of Marketing and PR. The ‘rules’ that David sets out in the book and continues to tweak on his popular blog still ring true today, nearly three years after they were first published.

This keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference on June 10, 2009 in Chicago. Since the BMA is a business-to-business organisation, Scott’s keynote is tailored to a B2B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.

David demonstrates a great way to pitch social media marketing to any client or colleague. Steve Seager, founder, strategy and content director at we do communications thinks the same:

“If you are looking for a 2-minute pitch to get buy in for social media as a valid business tool, for your potential client, or your own internal organisation, I don’t think you can do any better than the first 2 minutes of the rather brilliant David Meerman Scott’s video.”

You can download a free eBook sampler from David Meerman Scott via GoogleDocs.

About David Meerman Scott:

David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR was a number-one bestseller and is being published in 22 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.