360i_SearchWhitePaper09_111709

Some interesting new search data from 360i‘s November whitepaper, looks at the landscape of natural search and suggests that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand.

In fact:

“77% of YouTube, Twitter and Facebook listings that appeared for brand searches were controlled by a party other than the marketer.”

360i also recommends that brands “cross-link owned domains and social media destinations. This creates a search ecosystem that will allow PageRank, domain history and strength to permeate.”

The entire whitepaper is embedded above if you’d like to further dive in to 360i’s search findings.

A big thanks to Mashable for hosting this on their Scribd Channel!