This is the coolest example of innovation in advertising I’ve seen in a long time…

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax (heavy enough to keep them low-flying). After a short time the banner dropped off by itself leaving the flies free to go and roll around in dog-mess after a hard day’s ad pimping.

No flies were harmed in this process but their self-respect may have dipped ever so slightly. Still, it made a few people smile…

Fly-vertisng is born. In German, it’s called a Fliegenbanner. I’m lookin ahead to Antvertising and Ad’dy long legs…

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Ad agency: Jung von Matt