links for 2009-10-27
28 October 2009
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Last month, Mashable reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.
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MomsLikeMe.com, a leading local-moms site, announces that an entire pregnancy is being captured on TwinCities.MomsLikeMe.com.
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New research conducted by BT Mobile Broadband and VisitBritain has revealed startling insight into UK web surfing habits whilst on breaks away.
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A project has launched to capture the sounds of UK locations, mapping them to create "soundscapes" that can be visited by users of the project's site.
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They spend 6 times the national average on Adult DVDs (schwing!) and 2.7 times the national average on Sex Toys for Couples (goodness!).
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Google UK's YouTube channel posted a video that highlights some of the most interesting events from Google's history. "From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome."
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It's the same ridiculousness, calculating that the average worker spends about 40 minutes on Twitter, but making no effort to figure out if that actually negatively impacts productivity — just assuming that it means 40 minutes of "lost productivity." How many times do we need to repeat that time does not equal productivity before these companies stop coming out with such bogus studies?
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Google has built a Custom Search Wikipedia skin that makes it easier for you to complete your research on Wikipedia. Wikipedia allows users to register and personalize their Wikipedia environment via the configuration of options and the use of styles or skins.
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An American-based company called lu.ly has introduced the first cross-browser extension that lets users see real-time Twitter and Facebook updates within their browser.
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