links for 2009-07-20
21 July 2009
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Over the past year social media gurus have been banging the Twitter drum very loudly, and everybody in the PR and marketing industry must by now be at least dimly aware that they need to pay attention to the service. But apart from the small handful of high profile case studies (Dell, Starbucks, etc.) which get trotted out in almost every discussion on the subject, there seems to be very little hard data on how businesses are really using Twitter in their comms activities.
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Over the last few days, the debacle rather pathetically known as Twittergate has become a drive-by sport in the Valley.
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10 Marketing Lessons from the Orange/Boost Mobile RockCorps partnership
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With the Internet being so readily accessible for everyone, whenever a company makes a mistake, news of that mistake gets reported across the Internet in seconds. No news spreads faster than bad news, which means that reputations that have been built up over years can be ruined online within days.
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Nine out of 10 25-34-year-old UK internet users visited a social networking site in May 2009, according to new findings from the comScore World Metrix audience measurement service.
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There have been discussions of late about the state of blogging and whether the platform is dying out as a result of new and “improved” communication methods such as microblogging platform Twitter.
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In Japan, workers are being subjected to a new sort of control – computer scanning to see if their smiles are wide enough
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It's the norm for workers in dotcom companies to wear headphones at their desks – and the trend is spreading. So are plugged-in employees more productive? Tim Walker listens in
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From its very birth the social networking site promised to bring its gauche founders money, fame and girls, but soon they were falling out
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Five youths were arrested after 100 people were involved in a street fracas near a house party which was advertised on the Facebook website.
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