http://raxraxrax.com/2009/02/11/30000-people-fall-for-computertan-hoax/ Rax Blog Mon, 12 Mar 2012 19:12:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://raxraxrax.com/2009/02/11/30000-people-fall-for-computertan-hoax/comment-page-1/#comment-132 Amy Clark Fri, 13 Feb 2009 15:55:33 +0000 http://raxraxrax.com/?p=391#comment-132 Too right - what a great, or rather, horrific campaign this is and really tapping into a key UK beauty trend. It's true, people really are obsessed with tanning in this country and despite the constant warnings from skin cancer specialists and the like people seem deaf to the message that sunbeds and excessive sunbathing kill. Brilliant social media execution - you can't ignore this one. Well done McCann Erickson and Skcin - and thanks for the post, Rax - you rock! Too right – what a great, or rather, horrific campaign this is and really tapping into a key UK beauty trend. It’s true, people really are obsessed with tanning in this country and despite the constant warnings from skin cancer specialists and the like people seem deaf to the message that sunbeds and excessive sunbathing kill. Brilliant social media execution – you can’t ignore this one. Well done McCann Erickson and Skcin – and thanks for the post, Rax – you rock!

]]> http://raxraxrax.com/2009/02/11/30000-people-fall-for-computertan-hoax/comment-page-1/#comment-119 Jason Wed, 11 Feb 2009 02:30:41 +0000 http://raxraxrax.com/?p=391#comment-119 How dumb must one be to fall for such nonsense? Serves them right, though, getting an eyeful of those images. Skin cancer is a nasty plague, and I'm glad someone came up with a creative way to spread awareness. How dumb must one be to fall for such nonsense? Serves them right, though, getting an eyeful of those images. Skin cancer is a nasty plague, and I’m glad someone came up with a creative way to spread awareness.

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