The following video from Scholz & Friends is brilliant.

In their own words:

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. 

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.

This presentation confirms everything I fundamentally believe in as a marketer and does a great job in articulating the challenge facing brand managers in this age of fragmented media consumption.

Don´t you have something interesting to say? 

Feel free to carry the discussion on in the comments below or with me on Twitter (@raxlakhani).