To celebrate Ogilvy’s 60th birthday, the Bold Ogilvy Company, together with Shaya Hansen and Yannis Petritsis recorded their very own Ballard For David*.

[*An Ad Man from A to V]

All I can say, is watch it now and then please help me out…

OK. Come out from behind the sofa. It’s over.

Surely, this has to be tongue-in-cheek, right? Right?

But even if that is the case, did it success in making you laugh? No? Me either.

So why (o’why, o’why, o’why, o’why)?!

Someone please explain… because I’m kinda freaked out by this video.

You were our David so bold and avid [pronounced Ay-vid]

An Ad Man from A to V…

For sixty years you’ve been our David

You’re still with us Dave Ogilvy

Whaaa? Yup I know they’re probably going for ironic naffness in an aren’t-we-clever kind of way, but this is Ogilvy – the brand-meisters. David Ogilvy’s concept of 360 Degree Brand Stewardship, which he defined as “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand” clearly has fallen off the agenda in the rush for YouTube fame.

Ogilvy has officially become Wernham Hogg.

Is it a coincidence that Yannis Petritsis (the one who drove the lyrics of this car crash) is an anagram of Insanity Priests? Poor Dave. Mad Men, indeed.

The final screen cleverly (?) ends with the following quote from the Big Dave:

“The advertisers who believe in the power of jingles have never had to sell anything”

So…

Were these guys trying to make a video so bad, SO weird that it would help them understand the viral nature of the medium of the online clip (regardless of associated negative comments)? To what end? At what cost to their brand?

I can do tongue-in-cheek, but this is more a nose-in-arse/punch-in-face insult to one of the great founders of our industry.

The once legendary Ogilvy seems to be four letters short of a full alphabet.

W-X-Y-Z is the new S-H-I-T.

[apparently]

Inerested to hear your thoughts on this, as always.

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